The Five Nine: Retail AI in the wild

Apple’s Siri assistant is about to get a big boost from Google’s AI. But the tech giant isn’t the only one poised to benefit from the tie up. It could also be big news for forward-thinking retailers. Here’s why.

Retailers were some of the first enterprises to deploy machine learning and deterministic modeling. Now, they’re looking to deploy GenAI at scale.

We normally bring you perspectives from the people making telecom, cloud and AI tech. But today, we wanted to flip the script and talk to someone who has spent the past several years on the other side of the equation, working with the folks trying to put AI into action on the ground. 

Forum3 Co-CEO and former Starbucks Chief Digital Officer Adam Brotman spoke with us about why GenAI is different, how on-device AI could change the game entirely, and whether he thinks there is actually a bubble. 

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This podcast is written and hosted by Diana Goovaerts. It is edited by Diana Goovaerts and Matt Rickman. Liz Coyne is our executive producer. Special thanks to our guest Kyle Campos.

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