In this conversation, T-Mobile President of Technology Ulf Ewaldsson explains why their approach to innovation starts with customer friction - not features. From eliminating roaming anxiety to rethinking home internet, this mindset has shaped the Un-carrier strategy from day one. It’s not about disruption for its own sake - it’s about rebuilding trust in telecoms through technology that actually solves something. Best value and best network used to be a trade-off. Not anymore. Watch the full conversation on FNTV to hear how this thinking is shaping the next chapter.